The geniuses at Latona Marketing have come up with a packaging design that wraps toilet paper up to look like various fruits. The website JapanToday.com quotes the company as saying, “Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation.”

There are four fruits to pick from in the “Fruit Toilet Paper collection” – kiwi, orange, strawberry and watermelon. How fun!