Colgate's upcoming Super Bowl ad, simply entitled "Save Water", will encourage consumers to turn off the faucet while brushing their teeth. Because on average, Americans waste four gallons of water every day by leaving the faucet running while brushing their teeth. The ad will also be accompanied by a #EveryDropCounts social media campaign.

We look forward to seeing this ad during the second half of the game.

For conservation tips, check out DrinkTap's Water Conservation webpage.