We certainly know water is priceless. It being essential to life is a pretty convincing argument. There are limits though.

And while our friends at Denver Water made it clear that water isn't free, I think we can all agree that Beverly Water’s $100,000 for one liter of nature's most precious resource is stretching it just a little.

We get it, most of this steep price tag go toward the white gold cap set bedazzled with white and black diamonds and the custom presentation case complete with engraved Baccarat crystal tumblers. More than a few bucks probably go toward “renowned water sommelier Martin Riese” and his personal appearance delivering the bottle.

We'd argue that because your tap water most likely meets all federal, state or provincial drinking water standards, there's no need to buy bottled water. Our friends at Beverly Water aside, low cost and environmental protection are two major pluses about tap water.

As we say in Plain Talk about Drinking Water, bottled water can cost up to 1,000 times more than municipal drinking water, which is about 0.004 cents per gallon ($0.001 per liter) compared to as much as $8 per gallon ($2.11 per liter) for bottled water. On the environmental side, 1.5 million tons (1.36 million metric tons) of plastic are used each year to bottle water and much of that can end up in landfills. 

Whether you drink bottled water or tap water, it’s your own personal choice. Just leave the 90H2O stuff to Steve, Brenda, Brandon and Donna.

Photo credit: http://beverlywater.com